Kikabink News
=============
December 9, 2009
Hi welcome,
Keyword trends indicate lack of SEO know-how...
====================== TABLE OF CONTENTS ======================
News and Comment:
"Ad Network Bizo Gets $6 Million in Venture Funding"
"U.S. Consumers Embrace Mobile Internet and Email Services"
Feature Article:
"Online Retailers Return To 'Basics' During Holiday Season"
Kikabink Lab:
"Keyword Trends Indicate Lack of SEO Know-How"
======================= NEWS AND COMMENT ======================
"Ad Network Bizo Gets $6 Million in Venture Funding"
----------------------------------------------------
Online business-to-business (B2B) audience targeting platform
and advertising network Bizo (http://www.bizo.com) has completed
of a $6 million round of equity financing led by Bessemer
Venture Partners. Existing investors Venrock, Vulcan and Ascent
also participated in the round.
Bizo will use the funding to ramp up its sales and marketing
teams and invest in product development. Among other things,
Bizo plans to further refine the capabilities of its proprietary
Bizographic Targeting Platform, which promises to give B2B
marketers more precise information about the business-oriented
demographics of their audience.
The financing indicates confidence in Bizo, which has achieved a
number of milestones during the past year.
The company, whose clients include American Express, Hoover's
and JPMorgan Chase, says it has grown its B2B audience network
to over 45 million targetable business people per month, adding
over 50 clients and 300 publisher sites in 2009. Also, the
company's revenues have climbed by more than 500 percent in 2009
over those in 2008.
* * * * *
"U.S. Consumers Embrace Mobile Internet and Email Services"
-----------------------------------------------------------
Parks Associates' new consumer study 'Mobile Convergence:
Platforms, Applications, and Services' indicates that U.S.
consumers are increasingly adopting mobile Internet and email
services. More than 40 percent of the 70 million U.S. broadband
households with a mobile phone service - 28 million households -
have adopted non-text mobile data services.
Interestingly, over a quarter of mobile service users have
adopted mobile Internet and email services, far outweighing
their adoption of other mobile data applications such as mobile
TV and music. Meanwhile, mobile social networking and navigation
services have each penetrated more than 10 percent of mobile
users.
Said Harry Wang, Director of Health and Mobile Product Research,
Parks Associates:
"The strong growth in usage of mobile Internet, email, social
networking, and navigation during the past two years shows
consumers are eager for mobile applications that offer
convenience and rich features. Smartphone penetration will
exceed 30 percent of broadband households in 2009. These 20
million households will be a perfect target for carriers to
market their mobile data services."
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======================= FEATURE ARTICLE =======================
"Online Retailers Return To 'Basics' During Holiday Season"
-----------------------------------------------------------
According to eMarketer, online retailers are returning to
Internet marketing 'basics' such as paid search marketing and
email marketing to generate sales during the holiday season.
eMarketer points to several research studies bearing this out.
BDO Seidman's 'Retail Compass Survey', for example, found that
email promotions were at the top of retailers' list of preferred
online marketing strategies.
Shop.org, meanwhile, found that ALL the online retailers it
surveyed intended to use email marketing for their house lists,
while 97 percent planned paid and organic search marketing
campaigns.
That's not to say retailers are optimizing their 'basic'
campaigns though.
According to a study by web content management system provider
CrownPeak conducted at the end of October, two-thirds of
advertisers did not use a dedicated landing page for the search
keywords they were targeting, misdirecting search engine users
to homepages, generic category pages or search results for
canned phrases. As much as one-half of product-specific search
ads did not even link to the product advertised.
Perhaps going back to 'basics' of online marketing should also
mean going back to the basics of putting together those paid
search and email marketing campaigns...
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========================= KIKABINK LAB ========================
"Keyword Trends Indicate Lack of SEO Know-How"
----------------------------------------------
Search engine optimization (SEO) expert, Jill Whalen, recently
wrote a blog post noting what visitors to her High Rankings
website were looking for and reading during 2009. In particular,
the 'trends' indicated by what keywords drove visitors to Jill's
site provides key insights into where SEO education is needed.
Focusing on her visitors deriving from Google, Jill Whalen
found, among other things, substantial increases in searches
related to meta keywords (up 32.04 percent since 2008), title
tags (up 19.84 percent), meta descriptions (up 34.94 percent),
SEO training (up 62.40 percent) and SEO classes (up 121.35
percent).
Meanwhile, searches had declined in relation to 'keyword
density' (down 32.91 percent) and 'site audits' (down 31.01
percent).
Jill Whalen's take on the relative increases in searches
relating to meta keywords, title tags and meta descriptions
indicates a general lack of understanding about how important
(or not) these elements are for SEO.
After all, the search engines pretty much pay no attention to
meta keywords, and pay much less attention to meta descriptions
than they do the actual content of a given web page, while the
title tags are much, much more important than either!
Jill points out, however, that the decline in searches relating
to keyword density is a positive sign:
"My hope is that this means people are finally getting away from
seeking out that secret-super-duper-all-encompassing keyword
density formula or percentage that will magically put all their
pages in the #1 spot."
Meanwhile, Jill Whalen's interpretation of the increase in
searches related to training and classes, and the decline in
audit related searches, is that more people may be looking to do
their own SEO rather than outsource it to others.
It's probable that the trends noted by Jill reflect
misconceptions about SEO held in the wider Internet marketing
and ecommerce community.
At least those who found their way to Jill's site were likely to
have been set straight on the importance (or otherwise) of meta
keywords, meta descriptions, title tags, keyword density and the
like.
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=================================================================
That's it for now. If you have any questions or feedback, feel
free to drop me a line at anna@kikabink.com.
To your profit,
Anna
Anna Johnson
Editor, Kikabink News
http://www.kikabink.com/news/
anna@kikabink.com
Follow me on Twitter: http://twitter.com/annajohnson
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