Kikabink News
=============
November 13, 2009
Hi welcome,
Here's why you must fail in order to succeed...
====================== TABLE OF CONTENTS ======================
News and Comment:
"Video Ads in Games Boost Brand and Product Awareness"
Product Review:
"ClickBank Results"
Food For Thought:
"Why You Must Fail In Order To Succeed"
======================= NEWS AND COMMENT ======================
"Video Ads in Games Boost Brand and Product Awareness"
------------------------------------------------------
A NEOEDGE sponsored study conducted by Frank N. Magid Associates
indicates that video advertising displayed during gameplay
sessions boosts brand and product awareness among video game
players.
The study of over 3,000 U.S. game players on the NEOEDGE video
advertising platform found that video game players exposed to
video ads during gameplay had fives times the brand awareness,
and three times the product awareness, of those not so exposed.
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======================== PRODUCT REVIEW =======================
"ClickBank Results Review"
--------------------------
By Michael Oksa
Without question, ClickBank (CB) is one of the largest websites
for buying and selling affiliate products. Due to its size, many
marketers are constantly searching for guides on how to optimize
their CB earnings. There are plenty of CB guides already, so the
real question is whether or not this one adds any original
information.
An alternative title for this guide could be "How To Sell Your
Products On ClickBank For Beginners". It covers the basics of
signing up, the advantages of CB, selling as a publisher, and
getting affiliates to sell for you – all important topics – but
are those enough to provide value?
ClickBank Results is laid out in a simple, step-by-step format.
Some screenshots are included, though, in my opinion, some of
them qualify as padding. Even though the primary purpose of the
guide is CB, it falls short on a few tangential details where
they could have been helpful; perhaps to the point of making it
more valuable to more advanced marketers.
Hopefully you aren't getting the impression that ClickBank
Results is all bad, it isn't. Of particular note are the tips
for increasing your product's gravity, which will attract some
sellers. This is the kind of thing other marketers are referring
to when they talk about, "a report is worth it if there is one
thing I can use to build my business". The technique is simple,
effective, and one I had not heard of before.
At the same time, it doesn't break a lot of new ground for
anyone who has used CB, but it makes for a passable introduction
for anyone just getting started in selling their products via
affiliate marketing. Additionally, points can be given for
helping to avoid some of the most common mistakes.
In general, this report will be of more use to people who are
new to ClickBank; while the last third has some things of value
for intermediate marketers, or anyone looking to increase the
number of affiliates for their product.
Guidelines are included for pricing your products and setting
the rate for affiliate commissions (though I didn't find the
guide revealing in this regard).
I normally don't include pricing information as part of the
review, but as it's one of the elements that's covered in
ClickBank Results, I think it's worth mentioning. The guide has
a retail price of $27, which is a bit much for how basic it is.
However, as master resale rights are included, it is easy to
find it for much less. To be blunt, it could qualify as a $7
report, but not more than that.
All in all, ClickBank Results could probably be summed up in 5
pages, without screenshots, instead of the 32 it contains. This
guide has its place, but, to be honest, that place isn't my hard
drive. Bottom line: it's not a must-have title for anybody that
already has a decent guide on the subject.
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====================== FOOD FOR THOUGHT =======================
"Why You Must Fail In Order To Succeed"
---------------------------------------
Why must you fail in order to succeed? This quote from Mark
Suster (a venture capital investor with Los Angeles based
GRP Partners) captures it perfectly:
"Success comes from experience. Experience comes from failure."
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=================================================================
That's it for now. If you have any questions or feedback, feel
free to drop me a line at anna@kikabink.com.
To your profit,
Anna
Anna Johnson
Editor, Kikabink News
http://www.kikabink.com/news/
anna@kikabink.com
Follow me on Twitter: http://twitter.com/annajohnson
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