Kikabink News
=============
November 9, 2009
Hi welcome,
Amazon's new Tweet feature is great... except for one thing...
====================== TABLE OF CONTENTS ======================
News and Comment:
"Jamster Dumps U.S. Affiliate Program"
"Paid Social Networks Set To Earn $1.4 Billion in 2013"
Feature Article:
"Amazon Makes It Easy For Affiliates
To Tweet Offers... and Break The Law?"
Kikabink Lab:
"NetDealroom Facilitates Small and Medium Business Sales"
======================= NEWS AND COMMENT ======================
"Jamster Dumps U.S. Affiliate Program"
--------------------------------------
Fox Mobile owned Jamster - which sells ringtones, games and
wallpaper for mobile phones - has notified affiliates that it
has deactivated the public United States offer and pulled all
links associated with its U.S. affiliate program.
In an email sent by the Jamster Marketing Team to Commission
Junction affiliates today, Jamster said that the rules and
regulations governing the mobile content market had become much
more strict, resulting in "countless audits, fines, and
affiliate partners links being pulled."
Due to the seriousness of the liability involved - and the
apparent difficulty Jamster had in ensuring its own and/or
affiliates' compliance with the law - the company decided to
dump its U.S. affiliate program.
Said Jamster:
"The full scope of legacy (sic) compliance issues and constant
policing of the program has hurt the growth potential of this
channel and we have been left with little to no options."
I wonder how much Jamster's decision was due to onerous U.S.
mobile content laws... rogue affiliate marketers... or the sheer
difficulty Jamster faced in managing all its affiliates.
Without knowing the details of Jamster's situation, it does
indicate that the combination of strict marketing laws on the
one hand, and a relaxed (e.g. open to all) affiliate program
on the other, can make for a merchant's nightmare!
* * * * *
"Paid Social Networks Set To Earn $1.4 Billion in 2013"
-------------------------------------------------------
eMarketer reports that social networks are on track to make more
money from non-advertising income streams in the next few years.
In July 2009, Piper Jaffray forecast that in the U.S. paid
social networking sites would earn $627 million in
non-advertising revenues in 2009 and more than $1.4 billion in
2013. Piper Jaffray expected most of the revenue growth to come
from new and existing networks, as well as greater usage of the
premium services offered by established players such as LinkedIn
and Classmates.com.
Meanwhile, eMarketer expects 'free' social networks to migrate
to more of a 'freemium' payment model, where users can get basic
features for free but pay for premium services. LinkedIn, for
example, offers both free and premium accounts. This is based
on, among other things, research by Abrams Research in February
2009 which found that around 45 percent of social media leaders
considered freemiums the best way to monetize social media.
************************ ADVERTISEMENT ************************
"What's The Catch?"
-------------------
In this video you'll see how Chris from Affiliate X pulled in
$5,100 in affiliate commissions last week from some Google
Adwords ads.
Actually, these kinds of 'mini campaigns' are profitable right
now.
But there's a big catch.
Affiliate X has dozens of these opportunities just like this...
...but opportunities like this don't last. Blink, and they're
gone.
You see, while Chris makes over $2 million per year with
ClickBank, some of his best campaigns are little 'cash grabs'.
$150 a day here, $300 in 18 hours there, it all adds up...
But there's a limited window of opportunity with these kinds of
easy pickings.
The unique Affiliate X software turns Google profiting into a
true 'connect-the-dots' process.
But you must take action now to get in on this:
==> http://www.kikabink.com/offers/affiliatex
======================= FEATURE ARTICLE =======================
"Amazon Makes It Easy For Affiliates
To Tweet Offers... and Break The Law?"
---------------------------------------
Last week Amazon introduced a 'no brainer' initiative for
affiliates in the Amazon Associates program - a one-click way to
send a promotional offer on Twitter.
As explained in the email sent to members of Amazon Associates
last week, as an affiliate logged into your Associate account,
you simply click on the 'Share on Twitter' button associated
with the product you want to promote, and a new browser window
will open with a tweet ready to go.
The tweet includes a shortened URL that will redirect people to
your affiliate link and all you need to do is edit the message
before sending the tweet to your followers.
All well and good, but here's what to watch out for...
Given the United States Federal Trade Commission's updated 'FTC
Guides Concerning the Use of Endorsements and Testimonials in
Advertising' you'll need to be careful about tweeting affiliate
offers without making it clear that you are, in fact, an
affiliate.
So, as quick and easy as it may be to tweet an Amazon promotion
to your Twitter followers, you'd be wise to let them know that
you're not doing so purely out of the goodness of your heart...
but are actually promoting a product for which you'll receive a
commission if they buy through your link.
As burdensome as doing this may sound - and as difficult as it
may be given Twitter's 140 character limit – this is, in my
mind, one of the implications of the FTC's new approach to
promoting products and services.
Sure, a lot of affiliates won't do what I'm suggesting - whether
for Amazon's products or for other merchant's products - but,
personally, I would rather be safe than sorry...
And maybe Amazon might do itself and its affiliates a favor by
emphasizing the need for 'full disclosure' when tweeting
promotional links once the FTC's updated guidelines take effect
on December 1, 2009...
************************ ADVERTISEMENT ************************
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-----------------------------------------------
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========================= KIKABINK LAB ========================
"NetDealroom Facilitates Small and Medium Business Sales"
---------------------------------------------------------
Zebrafish Technologies has launched NetDealroom, a secure,
web-based platform for sellers of small and medium sized
businesses (SMBs) to enable them to manage the sale of their
businesses, from initial contact through to due diligence.
According to Zebrafish Technologies President Jeff Kurtz,
NetDealroom offers the same tools utilized in large market
transactions at an affordable price for SMBs.
Small business owners and brokers looking to sell their
businesses can essentially use NetDealRoom to manage prospective
purchasers, communicate via a two-tiered email system, securely
share confidential documents, monitor deal related activity, and
conduct a milestone based due diligence process.
************************ ADVERTISEMENT ************************
"Their Students Earn Over $6,803,240 a Year..."
-----------------------------------------------
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is about to launch and they have some incredible stories to
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==> http://www.kikabink.com/offers/ppcclassroom
************************* CLASSIFIEDS *************************
* * * * *
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=================================================================
That's it for now. If you have any questions or feedback, feel
free to drop me a line at anna@kikabink.com.
To your profit,
Anna
Anna Johnson
Editor, Kikabink News
http://www.kikabink.com/news/
anna@kikabink.com
Follow me on Twitter: http://twitter.com/annajohnson
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